Legal & Compliance

Privacy Policy

Effective Date: August 1, 2026 Last Updated: September 2026 Applies to: Customers, Vendors & Partners
Note: This privacy policy contains general standard compliance information for Fleshly Marketplace operations. Dynamic policy management via Backend API will be integrated seamlessly.

1. Overview

Welcome to Fleshly ("we", "our", or "us"). Fleshly operates a technology-driven fresh meat and seafood marketplace platform connecting consumers with local meat vendors and delivery partners.

We respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy outlines how we collect, process, use, store, and safeguard your personal information when you visit our website, mobile application, or use any of our fresh meat order and delivery services.

2. Information We Collect

We collect information to provide better services to all users of the Fleshly platform. The types of information we collect include:

A. Information You Provide Directly

  • Account Details: Full name, phone number, email address, and account login credentials.
  • Delivery Information: Delivery address, landmark details, location coordinates, and delivery instructions.
  • Payment Data: Payment transaction details, UPI IDs, or card tokens processed securely via PCI-DSS compliant third-party payment gateways.
  • Communications: Customer support messages, feedback, ratings, and reviews.

B. Information Collected Automatically

  • Device & Usage Data: Device model, OS version, IP address, browser type, application logs, and interactions.
  • Location Data: Geolocation coordinates (with your permission) to display nearby verified meat vendors and enable precise live order delivery tracking.

3. How We Use Information

We use the collected information for purposes including:

  • Fulfilling and processing orders for fresh chicken, mutton, fish, seafood, and eggs.
  • Facilitating Open Box Delivery inspection and verification between customers, vendors, and delivery partners.
  • Sending real-time order updates, tracking links, and transactional SMS/notifications.
  • Improving vendor quality standards, marketplace logistics, and user experience.
  • Detecting and preventing fraudulent transactions, unauthorized account access, and security breaches.
  • Complying with applicable food safety, commercial, and legal regulations in India.

4. Data Sharing & Disclosure

Fleshly does not sell or rent your personal information to third parties. We only share information in the following limited circumstances:

  • With Local Vendors: Order details, item specifications, and delivery names are shared with vendors to package and fulfill your fresh order accurately.
  • With Delivery Partners: Recipient name, address, phone number, and delivery location are shared with assigned delivery riders for dispatch.
  • With Service Providers: Trusted third-party partners who provide infrastructure support, payment processing, SMS messaging, and analytics.
  • Legal Requirements: When required by law, subpoena, or governmental regulations to protect Fleshly's legal rights and customer safety.

5. Data Security

We implement robust physical, technical, and administrative security measures designed to protect your personal data against unauthorized access, loss, misuse, or alteration. All communication with our servers is encrypted using Industry-standard SSL/TLS protocols.

6. Your Rights & Choices

You have full control over your personal data on Fleshly:

  • Profile Updates: Edit your name, email, and address book directly in your account settings.
  • Location Permissions: Toggle location access on or off via your mobile device settings.
  • Account Deletion: Request full deletion of your account and personal data by contacting our privacy team.

7. Cookies & Tracking

Fleshly uses essential cookies and session storage to keep you logged in, save your shopping cart items, and understand platform usage patterns to enhance performance.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact our Data Protection Team at:

Email: support@fleshly.in
Address: Fleshly Technologies, Hyderabad, India.
Website: www.fleshly.in